School Improvement Network Privacy Policy

Updated as of April 5, 2011

At School Improvement Network (SINET), we are keenly aware of the trust you place in us and our responsibility to protect your privacy. As part of this responsibility, we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience.

We have five privacy principles that describe how we approach privacy and user information across all of our products:

  1. Use information to provide our users with valuable products and services.
  2. Develop products that reflect strong privacy standards and practices.
  3. Make the collection of personal information transparent.
  4. Give users meaningful choices to protect their privacy.
  5. Be a responsible steward of the information we hold.


SINET’s Privacy Policy describes how SINET its affiliates and its subsidiaries treat personal information when you use SINET services, including information provided when you use any content available through SINET. In addition, the following describes privacy practices specific to,, observation 360 or PD 360.

Personal Information

If you submit personal information to SINET, we may use that information to operate, maintain, and improve the features and functionality of SINET. “Personal information” is information that you provide to us which personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information by SINET.

We use cookies, web beacons, and log file information to: (a) store information so that you will not have to re-enter it during your visit or the next time you visit SINET; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors and pages viewed; and (e) track your entries, and submissions.

Aggregated data may be utilized for research purposes and may be made public. Individual data will not be made public except as set forth herein.

Information you provide — When you sign up for a SINET Account, we ask you for personal information. We may combine the information you submit under your account with information from other SINET services or third parties in order to provide you with a better experience and to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.

Cookies — When you visit SINET, we send one or more cookies to your computer or other device. A “cookie” is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, improving search results, and tracking user trends.

Marketing/Advertising — In exchange for receiving a PD 360 trial, or by providing us with your personal information via our website, you consent to receive commercial or marketing messages from SINET and other sponsors, businesses and advertisers affiliated with SINET. Accordingly, you consent to SINET’s use of your email address or other personal information to send commercial or marketing messages from time to time. You further consent to SINET’s use of your email address for non-marketing or administrative purposes (such as notifying you of major SINET changes or for customer service purposes). 

Log information — When you access SINET services via a browser, application or other client our servers automatically record certain information. Like most Web sites, our servers automatically record the page requests made when you visit our sites. These “server logs” typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser. Every computer connected to the Internet is assigned a unique number known as an Internet protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country from which a computer is connecting to the Internet. When you use SINET services, we may record information about your usage of a site, such as the digital content you access, groups and chat rooms you subscribe to, which other users you communicate with, the video content you watch, the frequency and size of data transfers, and information you display about yourself as well as information you click on in SINET. If you are logged in, we may associate that information with your SINET Account.

User communications — When you send email or other communications to SINET, we may retain those communications in order to process your inquiries, respond to your requests and improve our services. When you send and receive SMS messages to or from one of our services that provides SMS functionality, we may collect and maintain information associated with those messages, such as the phone number, the wireless carrier associated with the phone number, the content of the message, and the date and time of the transaction. We may use your email address to communicate with you about our services. Any personal information or digital content that you voluntarily disclose online may be collected and used by others.

Affiliated SINET Services on other sites — We offer some of our services on or through other web sites. Personal information that you provide to those sites may be sent to SINET in order to deliver the service. We process such information under this Privacy Policy.

Third Party Applications — SINET may make available third party applications, such as extensions, through its services. The information collected by SINET when you enable a third party application is processed under this Privacy Policy. Information collected by the third party application provider is governed by their privacy policies.

Other sites — This Privacy Policy applies to SINET services only. We do not exercise control over third party sites made available through SINET’s services, other sites that include links to SINET applications, products or services, or links from within our various services. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

Unique application number — Certain SINET services include a unique application number that is not associated with your account or you. This number and information about your installation (e.g., operating system type, version number) may be sent to SINET when you install or uninstall that service or when that service periodically contacts our servers (for example, to request automatic updates to the software).

In addition to the above, we may use the information we collect to: provide, maintain, protect, and improve our services (including advertising services) and develop new services; and protect the rights or property of SINET or our users.

If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

SINET processes personal information on our servers in the United States of America and in other countries. In some cases, we process personal information outside your own country.

Information sharing

SINET only shares personal information with other companies or individuals outside of SINET in the following limited circumstances:

If SINET becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will ensure the confidentiality of any personal information involved in such transactions and provide notice before personal information is transferred and becomes subject to a different privacy policy.


Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data.
We restrict access to personal information to SINET employees, contractors and agents who need to know that information in order to process it on our behalf. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.


Accessing and updating personal information

When you use SINET services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. Because of the way we maintain certain services, after you delete your information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems indefinitely.

Advertising through SINET

SINET strives to provide you with relevant and useful advertising. We may use other third party ad serving systems, to do so. We may use a range of information including cookies, web beacons, IP addresses, usage data and other non-personal information about your computer or device (such as browser type and operating system) to provide you with relevant advertising. While you are logged in or logged out of your SINET Account, we may also show you advertising based on non-personally identifiable information you have provided to us in your SINET Account.

We may use third party advertisers and publishers to serve and manage ads on this site and other SINET partner websites. Advertisers may serve ads based on interests and demographic categories associated with non-personally identifiable online activity, such as videos viewed, frequency of uploading or activity on other partner sites. Advertisers may also serve ads to you based on previous activity on that advertiser's website or based on non-personally identifiable information from other companies. This non-personally identifiable information is held separately from your SINET Account data, or other personally identifying information in our possession.

Other third-party ad serving companies may display ads on SINET, provided they comply with our ad serving requirements. SINET does not provide any personal information to these third-party ad servers or ad networks without your consent. You should consult the respective privacy policies of these third-party ad servers or ad networks for more information on their practices and for instructions on how to opt-out of certain practices. SINET's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. Any data obtained by third-party ad servers subsequently shared with SINET is maintained and dealt with by SINET in accordance with this privacy policy.

Information that is Publically Available

When you create a SINET Account, some information about your SINET Account and your account activity will be provided to other users of SINET including account administrators. This may include the date you opened your SINET Account, the date you last logged into your SINET Account, and the digital content you have accessed

Your SINET Account name, may be displayed to other users when you engage in certain activities on SINET, such as when you upload digital content or send messages through SINET. Other users can contact you by leaving a message or comment on the site.

Any digital content that you submit to SINET may be redistributed through the internet and other media channels, and may be viewed by other SINET users.

You may also choose to add personal information which may include your name, gender, profile picture or other details, that will be visible to other users.

Your Choices

If you have a SINET Account, you may update or correct your personal profile information, email preferences and privacy settings at any time by visiting your account profile page.

You may control the information that is available to other users and your confirmed colleagues at any time by editing your SINET Account.

You may, of course, decline to submit personal information through SINET.


SINET regularly reviews its compliance with this Privacy Policy. When we receive formal written complaints, it is SINET’s policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between SINET and an individual.

Changes to this Privacy Policy

SINET reserves the right to change or alter this Privacy Policy at any time, without notice.
We will post changes to this Privacy Policy on this page and, if the changes are significant, we may provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).